Wednesday, September 3, 2008

9 Tips for Becoming a Better Online Seller

  1. LOVE what you do.This is the key to everything. If the customer can not feel his passion about what you do, you never sell it, no matter how well done is its product. You have to be in love with what you create for making love to others as well. I think the secret to find our true creative energies is to give time and be humble. Look at the artists I admire, but not copy! As we are all unique, there is a unique way for you to express yourself.
  2. A cohesive view. Their banners, advertisements, business cards and photo all designs belonging to an item, so customers can quickly and easily identifiable. Iconography brand is one of the most important parts of his jewelry business, believe it or not! His image must reflect not only their personal interests, but also the niche market you want to achieve.
  3. Good photographs. You will not make a sale without them. Learn to use your camera and the macro settings be entertaining and original. Attractive colors and textures can be said more than any description, and calls for impulsive buyers.
  4. Good descriptions. The more information the better. Customers love to read a mixture of personal stories, inspirations and commercial details about the product (size, weight, customs, etc.). Take your time in your writeups! My advice: Write descriptions in a document instead of the list in the window. I always write more and better descriptions when I can see the entire text, and can not use spell check. Then, after polishing my writeup, I copy and paste it into the list window. This type of product description is key to non-impulsive shoppers, especially when you're selling jewelry online.
  5. Professional customer service.There are a number of online sellers never going to buy again, because they do not even bother to send me a note thanks, wrap the plot safe and attractive, and the like. Good presentation of shipping and insurance are essential to make your business known. Their customers are their only investment - treat them as they deserve! Always send a message of thanks after his purchase, and another when your item is sent.
  6. Networks: be everywhere! Organize groups, are participating in the meetings shows, promoting other artists in his blog, writing in forums, write to Squidoo, stumble friends… once more pages, plus the better. You will not attract traffic if people can not find you.
  7. Organize your time. Check the traffic to your page and learn how to choose the places where good comes from traffic, leaving aside other, so get targeted traffic. Traffic oriented = sales. Every day you should devote some time to promoting its line of jewelry - 30 minutes, for example - and keep within that period of time!
  8. Do not put all your eggs in one basket.Diversifying the applications of their knowledge through teaching, giving seminars, sale of premises, sale of parts at home, etc. Selling online has ups and downs, and you do not want to have all their income to it. Moreover, the more things to do, what's hot on his blog will be. Customers want to know about the artist everything they can, and you want to know about the life of someone who is always on the computer?
  9. Become an expert. First, learn as much as you can about your craft and then help others to learn for free. Writing articles, tutorials and help forums is the best way to earn a good reputation, and always carries sales.

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